Gaya APA

Stanton, W, J, E, M, J, W, B, J. (1994). Fundamentals of marketing (10). New York: Mc Graw Hill.

Gaya MLA

Stanton, William, J.,, Etzel,, Michael, J.,, Walker,, Bruce, J. "Fundamentals of marketing". 10 New York: Mc Graw Hill, 1994. Text.