Gaya APA

Stanton, W, J, K, E, M, R, A, L, P, R. (1996). Fundamentals of marketing . New York: Mc Graw Hill.

Gaya MLA

Stanton, William, J.,, Kenneth, E., Miller,, Roger, A., Layton,, Peter, Rix. "Fundamentals of marketing". New York: Mc Graw Hill, 1996. Text.